According to the Regal company overview, they operate 12.4 screens per location. While I’m sure there must be some kind of selection process in picking which films to show on those screens, the company is left with the task of providing a quality environment, and then inevitably people will come to see Hollywood’s finest earning their paychecks.
That environment consists of the almost expected inclusion of stadium seating, digital picture and sound, with a cornucopia of unnecessary foods at the snack bar. After sitting through the ad before the previews a few dozen times, you would know what they offer too. However, the ads aren’t as blatant as at other cinemas. Regal has an ad that takes the audience on a roller coaster ride through the concessions. It’s quite fun.
The supposed targets for their theaters are “mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the U.S.” But does a Times Square location fit into those categories? The difference being that the Times Square locale features RPX, which is the company’s answer to IMAX, with speakers in high backed seats and giant screens. So I guess the largest markets are where they use that “ace up their sleeve.” In regard to specific demographics targeted, the movies themselves handle those divides.
Their mission (should you choose to accept it) is that “Regal Entertainment Group operates the largest and most geographically diverse theatre circuit in the United States…” Could be true, but it would be a large-scale project to try and prove it. The company can make a claim like this because it will appeal to stockholders and their common customers don’t care. They are more interested in the stadium-recliner seating. The company was founded I 1989 and became publicly traded in 2002, so they’ve been around a bit and I dare say as a moviegoer, I think they know how to operate a theater successfully. I don’t know how it is behind the scenes, but since I’m not a stockholder, it doesn’t really matter.
